For founders · Pressure test your business
Find the one assumption that sinks it.
The Board takes your business apart, finds the assumption that sinks it if it is wrong, and hands back the cheapest test that proves it.
“Pressure test my business. Find the one assumption that, if it's wrong, sinks it within a year, tell me whether customers will pay for what makes it different, and give me the cheapest test that proves it before I spend another dollar.”